Wednesday, October 3, 2012

Can tourism industry do us any good?


To understand whether tourism can be a series of good, it is perhaps important to understand what tourism is really all about.

As a general term, tourism is the act of paying money to go from one place to another, to see different and unique sights. If we were to view it from a global perspective, world tourism has seen substantial growth whereby the United Nations World Tourism Organization (UNWTO) recognizes the activity to be of remarkable economic and social phenomena of the past century.

Since the formalization of tourism began, the industry has experienced many changes that have led to the current travel and tourism situation. Some of the changes are positive yet others are negative.

On 27th September 2012, the world over celebrated World Tourism Day. The day aims to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic values. I had the opportunity to attend the celebration in Zanzibar arranged by the Association of Women in Tourism Tanzania (AWOTTA). This year’s theme was Tourism & Sustainable Energy, with great emphasis on the importance of energy for sustainable development.

As 2012 has been declared as the International Year of Sustainable Energy for all by the United Nations, it is no surprise that the tourism industry has joined the sustainable energy bandwagon. Across the industry, various institutions, organizations and alike are raising awareness on the importance of increasing sustainable access to energy, energy efficiency and renewable energy at local, national, regional and international levels.

Billions of people in developing countries rely on traditional biomass for cooking and heating. Over a billion people are without electricity and even when energy services are available, millions of underprivileged people are unable to pay for them.

Access to modern affordable energy services in developing countries is essential for the achievement of the internationally agreed development goals, including the Millennium Development Goals, and for achieving sustainable development, which would ideally help to reduce poverty and to improve the conditions and standard of living for the majority of the world’s population.
A message from UN’s Secretary General states perfectly the importance of paving the path for sustainable development in tourism through the promotion of sustainable energy.

“Tourism and Sustainable Energy: Powering Sustainable Development” is the theme of this year’s World Tourism Day, selected to advance the goals of the 2012 International Year of Sustainable Energy for All. Hundreds of millions of people around the world depend for income on this energy-intensive sector. Sustainable energy will allow tourism to continue to expand while mitigating its impact on the environment.
Many in the tourism industry have already shown leadership in developing and deploying clean energy solutions, cutting energy consumption and carbon emissions in some regions by up to 40 per cent through initiatives such as the Hotel Energy Solutions toolkit developed by the United Nations World Tourism Organization and the United Nations Environment Programme. Other concrete advances include the growing use of energy-efficient fuels in air travel, sustainable procurement strategies and increasingly popular carbon offsetting schemes.
Everyone has a role in sustainable tourism. I commend the tourism community for its growing commitment to sustainable energy. I also thank the tourists who play their part by offsetting their own carbon emissions, choosing ecologically friendly destinations and providers, or simply by postponing having their towels laundered. Every action counts. This year, one billion international tourists will travel to foreign destinations. Imagine what one act multiplied by one billion can do.
On this World Tourism Day, I appeal to all who work in and enjoy the benefits of this global sector to join in building a more sustainable future for all (Ban Ki-moon).


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